Diederick is CEO of AdviceRobo and a leading expert in embedded finance and AI-driven innovation. Named London Fintech CEO of the Year (2018), his ventures have featured in the European Fintech Fifty. He serves as a non-executive director at Ikano and Ikano Insight, and previously held board roles at ING and KPN. He holds a PhD in behavioral economics, focuses his research on human-centered AI, and is a published researcher and visiting professor,
